TOMS
It all starts with need. Once the need has been identified, it is then addressed by developing a desirable product worth purchasing and carefully selecting experienced and respected giving partners. One person buys, and one person is helped. A simple idea that has turned into a global movement. And what began in 2006 by TOMS Founder Blake Mycoskie has now evolved into the exciting next chapter of One for One.
Blake was originally inspired by a trip to Argentina, where he saw extreme poverty and health conditions and children without shoes. He recognized that the traditional Argentine alpargata shoe could be a simple, yet revolutionary solution. To realize this mission, Blake made a commitment to match every pair of TOMS purchased with a pair of new shoes to a child in need. One for One. “I was so overwhelmed by the spirit of the South American people, especially those who had so little,” Mycoskie said. “And I was instantly struck with the desire — the responsibility — to do more.”
This need to help and to give even more crystalized in 2007 when Blake realized that the TOMS business model could address other needs he had witnessed during his travels. He and a team soon set out to learn as much as possible about how TOMS could help by focusing on an entirely new basic need around the world. Eyewear is the first step in this new chapter of TOMS. We started here because sight is a fundamental need, and being able to give sight has a dramatic impact on a person’s life. And Thanks to millions of supporters around the world, TOMS Eyewear launched in 2011. For so many, the idea of One for One remains as meaningful as ever.
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TOms Shoes
Find stories of sight-giving, creative endeavors,& medical conditions that we can help combat, on the TOMS Eyewear blog http://t.co/VL0qvIm9
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TOms Shoes
TOMS fan Jonathan found this not-so-cryptic sign in Barcelona http://t.co/vytXuwNI Wonder where it leads? #rad
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TOms Shoes
Aurelia, 11, in Rwanda, received a new pair of #TOMSshoes when she outgrew her old pair. Read how & why we repeat-give: http://t.co/j6pUeWu2
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TOms Shoes
spotted! TOMS employee Lizzy found #TOMSeyewear in Santa Monica http://t.co/PP7XsFQk (thx, Ben!)
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TOms Shoes
"There's a pivotal shift in a student's life after they've received glasses for the 1st time" - Nancy Prail, @HelenKellerIntl #TOMSeye
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